Mothers and daughters pose for Zara's new (and beautiful) campaign

Zara knows how to touch our fiber and to arrive to the heart, and he has shown us this with his latest campaign 'Mummy & me'. The Spanish firm wants to show that its collections are intended to everyone - regardless of age - and shows us some images where the most stylish mothers and ideals pose with their daughters.

Like father Like Son

The firm has chosen four different mothers from different parts of the world with totally different stories. While Harunna left the DJ career to devote herself completely to her daughter Hannah, Sai (from New York) acknowledges that she sometimes misses having more time for herself.

The text that accompanies each of the mothers is dressed with cool images of all of them with their daughters: a similar style accompanies them, creating a style matchy matchy in all proposals.

See full gallery »Zara 'Mummy & me' (14 photos)

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