A few weeks ago, many put their hands to their heads when it was learned that Burberry burned his remains of stock, to prevent its brand image from being devalued with excessive discounts or market presence of balances. More specifically, it was learned that in 2017, the British firm destroyed more than 31 million euros in products surpluses But it seems that they have now changed their strategy.
According to the company's annual report, Burberry makes this decision as part of a five-year plan of greater commitment to the environment. Although they clarify that the process by which garments were destroyed previously did not harm the environment, they do believe that it is important to take a step forward and dedicate those surpluses to recycling, reuse and donation.
In the same line, the signature has also decided to stop using animal hair, since the entry of Riccardo Tisci as creative director. Burberry thus joins the decision taken previously by many other designers and luxury firms, such as Tom Ford, Michael Kors, Gucci, John Galliano or Donatella Versace and that has also passed to the main brands low cost.
In Jared | Burberry has burned more than 31 million euros in unsold products (and is not the only firm)