Feminism

The beauty canon in the Internet era, more or less human?

If the movement body-positive It has become great is thanks to the Internet. Women with big nose, freckles and plus-size They boast their unique beauty. And they have so much pull that some speak until the end of the canon of beauty as we knew it. That's right? Within the same social networks in which the body-positive Find your perfect ecosystem, we also find samples of perfect beauty, powered by Photoshop itself. Same universe on-line and two beauties facedWhat is the verdict?

The body-positive as salvation: the perfection of not wanting to be perfect

A much more positive story emerges at the opposite pole of this perfection. Its titled body-positive Y redefine the old conceptions of beauty, trying to include all women. You just have to know where to look, and if you choose the hashtag #bodypositive you will see how magic arises in your feed Instagram This Dove study already said, "82% of women believe in the power of social networks to change the ideal of beauty."

No need to look too much, the democratization of beauty is in plain sight. Women of all sizes, races and ages boast of what makes them unique, be it freckles, stretch marks or even some congenital characteristic. And even men, gender roles have blurred. We are in the era of celebration and Instagram has echoed it, shaking all the topics beauty from the past and giving them a new meaning. This is explained to us from the Traffic Models model agency:

"Yes, it is true that things that were previously hidden with Photoshop now want to be enhanced (tattoos, scars, stretch marks, etc.) and we are seeing that girls who were previously discarded because of their height now begin to no longer be a problem. a wider range where there is work for everyone. " -Raquel Gatell.

And it seems that the feeling of change is widespread. Not only do you live in front of the cameras, those who are responsible for transmitting this new image also attest to this change. Fashion photographer Lucho Dávila, better known as IAMTRECE, says that this paradigm shift is real. For him it is a direct consequence of globalization and the search for a beauty that represents us and fight against the loss of individual identity:

"I believe that the canons of beauty have changed radically in recent years. In my field, people and brands now consume a more real image, unlike the stereotype we had in the past decade, that of the perfect model. Now the public expect to see real faces, canons with which they feel identified.

In my opinion, this change is due to the current concept of globalization. Today we have access to more knowledge and this requires more transparent and real signatures. Concepts such as that of global citizens, awareness of gender equality, knowledge of the existence of terrorist acts on different continents, etc. All this information makes us feel more human, more connected and leads us to demand a more real, more recognizable image. "

The beauty stereotype squared

The beauty charge that has constrained women is nothing new or a problem that only millennials have to face. In fact, it exists since the world is world. Even the classical Greeks had to be blonde with curly hair if they wanted to be considered it girls! That is why our grandmothers, mothers and other ancestors passed of our family tree. Not one was saved, but we are the most exposed of all.

"The ideal of canonical beauty was not born with social networks. It has been in our lives since the beginning of history, but it had never had a loudspeaker like social media. The Internet has bombarded women, raising pressure for being thin, have the lustrous mane or dress with the latest trends "- Study of the University of Hamilton.

We owe this particularity of our generation to the Internet, which has invaded every corner of our lives of women of size 36, slender, toned, with impolute skin and infarction maneuvers. From China to the United States, the stereotype of feminine beauty has been exported without ton or are via on-line, perfecting more and more. It is what I like and what many in the industry continue to demand, something that Raquel Gatell confirms from Traffic Models:

"Let's not fool ourselves, the 1.80 model with measures of 90-60-90 and almost perfect features continues to work much more than the rest."

This is something that also confirms the Spanish model Marta Lamamié, who states that "the thinner the job is, the more firms offer it. There is nothing like seeing the runways. The measures delimit because many firms look for a hanger. There are others that adapt to the measures of different women, but it is not usually the tonic. "

No wonder, then, that the pressure to be perfect has jumped from social media to real life. Which generates frustration, in an impossible attempt to adapt to that ideal of unreal beauty well above our possibilities. Nothing like this YWCA research to put it in more appropriate words:

"Social networks perpetuate trends that push women to exercise, try fast diets and use useless products such as waist belts, all for fitting into the canonical ideal of beauty. The same is also applicable to those women who generate these needs They base their careers on making money through Instagram, uploading photos of themselves doing sports or diet to make money. This creates a spiral of unattainable perfect beauty. "

Like it or not, that pressure exists. Just look at the phenomenon Kylie Jenner and the boom of lip fillings. Yes to this flood of roles beauty we add the haters and negative comments which can now bombard us anonymously, the already multiplied effect rises even more. In short, perfection is the goal. Many women need to be unpolluted and without a single defect to compete with Photoshop itself.

So which one do we stay with?

In short, we live a historical moment in the universe of beauty, in which we echo, in one way or another, of all possible and imaginable types of beauty. We are finding a more open vision in the distinctive features and in the power with which we defend them. However, the stereotype beauty Preset is strongly rooted. How is it possible that both ideas coexist? Looking for the whole package:

"It is true that in the fashion industry models are being made that would not fit into a standard beauty canon, but most clients bet on models that have two profiles in one. That is, beautiful girls who can teach some imperfection, but they are still beautiful. " - Raquel Gatell, Traffic Models.

Another conclusion to consider is that we are mixing two different worlds that exist in the same industry and at the same time:

"Instagram has changed the fashion industry a lot. There are many firms that choose influencers, because they give a more real and natural image of how their clothes look. And that they have a lot of followers, something that I don't have to contribute, for example. firms that opt ​​for experienced models who know the job are not looking for the same as those who opt for instagrammers, who can give them more publicity. They are two different concepts. - Marta Lamamié, model. "

In this way, we cannot officially conclude that there is no longer a frustrating beauty standard that most women cannot aspire to. Nor that perfect beauty is no longer welcome. What we can say with total certainty is that there are examples to follow of all types, which facilitates the enhance our unique beauty instead of trying to frame ourselves in one that we don't fit in. And that, even in the middle of the road, is something worth celebrating, isn't it?

Video: That Time Disney Remade Beauty and the Beast (December 2019).

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