According to Greenpeace, Nestlé is one of the three most polluting brands in the world. Only in 2018, the company produced 1.7 million tons of disposable plastic containers. That is, the equivalent of more than 300 garbage trucks per day during the last year.
Trying to remedy it, Nestlé announced in January that it was committed to completely dispense with plastic straws and make sustainable the packaging of its more than 2,000 brands.
To get all your packaging be 100% recyclable or reusable by that date, in December of last year created the Packaging Science Institute. A development laboratory in Switzerland where you will invent and test new packaging solutions.
Among the brands that are part of Nestlé are Nescafé, Nestea or Kit Kat. The latter has already announced a new measure that will start applying in Japan from the same month of September.
And it is that the famous chocolates in their miniature version will be wrapped in paper instead of plastic. Further, It will include instructions to turn the packaging into origami, a traditional art of this country that consists of folding paper to obtain figures of varied shapes.
The Asian country is the largest consumer in the world of Kit Kat. Four million units are sold per day, so it is expected to reduce consumption by approximately 380 tons of plastic per year.
In September of next year they will introduce the paper in the outer packaging of Kit Kat packs of normal size and be will do the same with the packing of the individual chocolates in 2021.